{"id":14261,"date":"2022-12-15T09:41:49","date_gmt":"2022-12-15T09:41:49","guid":{"rendered":"https:\/\/cde.nus.edu.sg\/did\/?page_id=14261"},"modified":"2025-06-04T16:58:44","modified_gmt":"2025-06-04T08:58:44","slug":"sdl","status":"publish","type":"page","link":"https:\/\/cde.nus.edu.sg\/dd\/research\/sdl\/","title":{"rendered":"Service Design Lab"},"content":{"rendered":"\n\n\t\t\t<img decoding=\"async\" loading='false' src=\"https:\/\/cde.nus.edu.sg\/did\/wp-content\/uploads\/sites\/27\/2025\/06\/SDL-2.jpg\" alt=\"\" \/>\t\t\t\n\t\t\t<img decoding=\"async\" loading='false' src=\"https:\/\/cde.nus.edu.sg\/did\/wp-content\/uploads\/sites\/27\/2025\/06\/SDL-1-scaled.jpg\" alt=\"\" \/>\t\t\t\n\t\t\t<img decoding=\"async\" loading='false' src=\"https:\/\/cde.nus.edu.sg\/did\/wp-content\/uploads\/sites\/27\/2023\/02\/SDL-3-scaled.jpg\" alt=\"\" \/>\t\t\t\n\t\t\t\t\t<ul id=\"menu-research-menu\"><li id=\"menu-item-14283\"><a href=\"https:\/\/cde.nus.edu.sg\/did\/research\/cdh\/\">Communication Design Hub<\/a><\/li>\n<li id=\"menu-item-14282\"><a href=\"https:\/\/cde.nus.edu.sg\/did\/research\/iml\/\">Interactive Materials Lab<\/a><\/li>\n<li id=\"menu-item-14284\"><a href=\"https:\/\/cde.nus.edu.sg\/did\/research\/sdl\/\">Service Design Lab<\/a><\/li>\n<\/ul>\t\n\t<h3>\n\t\tService Design Lab\n\t<\/h3>\n<p>The Service Design Lab&#8217;s goal is human-centred service innovation. We work on collaborative design projects with government agencies and private companies. We develop educational programmes for academia and industries, and disseminate our knowledge through publications, workshops, and online media. We regard Service Design as more than an activity to design intangible services, but a holistic approach to develop innovative solutions at a systems level, using various tools and trans-disciplinary methods.<\/p>\n<p>View some of the works <a href=\"https:\/\/www.servicedesignlab.net\/\" target=\"_blank\" rel=\"noopener\"><strong>here<\/strong><\/a>.<\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>Communication Design Hub Interactive Materials Lab Service Design Lab Service Design Lab The Service Design Lab&#8217;s goal is human-centred service innovation. We work on collaborative design projects with government agencies and private companies. We develop educational programmes for academia and industries, and disseminate our knowledge through publications, workshops, and online media. We regard Service Design [&hellip;]<\/p>\n","protected":false},"author":236,"featured_media":0,"parent":14373,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"rs_blank_template":"","rs_page_bg_color":"","slide_template_v7":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-14261","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Service Design Lab - DD | Department of Design, NUS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cde.nus.edu.sg\/dd\/research\/sdl\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Service Design Lab - DD | Department of Design, NUS\" \/>\n<meta property=\"og:description\" content=\"Communication Design Hub Interactive Materials Lab Service Design Lab Service Design Lab The Service Design Lab&#8217;s goal is human-centred service innovation. 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