{"id":17830,"date":"2026-09-24T12:38:46","date_gmt":"2026-09-24T04:38:46","guid":{"rendered":"https:\/\/cde.nus.edu.sg\/dd\/?page_id=17830"},"modified":"2026-09-24T15:22:23","modified_gmt":"2026-09-24T07:22:23","slug":"industry-partner-carousell","status":"publish","type":"page","link":"https:\/\/cde.nus.edu.sg\/dd\/mdes\/postgraduate-showcase\/industry-partner-carousell\/","title":{"rendered":"Industry Partner: Carousell"},"content":{"rendered":"\n<h3>\n\t\t<a href=\"https:\/\/cde.nus.edu.sg\/did\/mdes\/\" target=\"_blank\" rel=\"noopener\">\n\t\t\tMasters of Design in Integrated Design\t\t\t(opens in new tab)\t<\/a>\n\t<\/h3>\nMenu\t\t\t\n\t\t\t\t\t<ul id=\"menu-masters-menu\"><li id=\"menu-item-16242\"><a href=\"https:\/\/cde.nus.edu.sg\/dd\/wp-content\/uploads\/sites\/27\/2026\/08\/2026_MDesBrochure3.pdf\">Brochure<\/a><\/li>\n<li id=\"menu-item-15655\"><a aria-expanded=\"false\" href=\"https:\/\/cde.nus.edu.sg\/dd\/mdes\/admissions-requirements\/\">Admissions Requirements<\/a>\n<ul>\n\t<li id=\"menu-item-16048\"><a href=\"https:\/\/cde.nus.edu.sg\/dd\/mdes\/fees-and-financial-information\/\">Fees &amp; Financial Information<\/a><\/li>\n<\/ul>\n<\/li>\n<li id=\"menu-item-15180\"><a aria-expanded=\"false\" href=\"https:\/\/cde.nus.edu.sg\/dd\/mdes\/programme-structure\/\">Programme Structure<\/a>\n<ul>\n\t<li id=\"menu-item-16114\"><a href=\"https:\/\/cde.nus.edu.sg\/dd\/mdes\/programme-structure\/integrated-design-studios\/\">Integrated Design Studios<\/a><\/li>\n\t<li id=\"menu-item-16113\"><a href=\"https:\/\/cde.nus.edu.sg\/dd\/mdes\/programme-structure\/theory-and-method\/\">Theory and Method<\/a><\/li>\n\t<li id=\"menu-item-16112\"><a href=\"https:\/\/cde.nus.edu.sg\/dd\/mdes\/programme-structure\/unrestricted-electives\/\">Unrestricted Electives<\/a><\/li>\n\t<li id=\"menu-item-16707\"><a href=\"https:\/\/cde.nus.edu.sg\/dd\/mdes\/programme-archives\/\">Programme Archives<\/a><\/li>\n<\/ul>\n<\/li>\n<li id=\"menu-item-16481\"><a aria-expanded=\"false\">Graduate Certificate<\/a>\n<ul>\n\t<li id=\"menu-item-16484\"><a href=\"https:\/\/cde.nus.edu.sg\/dd\/mdes\/design-leadership\/\">Design Leadership<\/a><\/li>\n\t<li id=\"menu-item-16482\"><a href=\"https:\/\/cde.nus.edu.sg\/dd\/mdes\/design-discovery-emerging-topics\/\">Design Discovery &amp; Emerging Topics<\/a><\/li>\n\t<li id=\"menu-item-16483\"><a href=\"https:\/\/cde.nus.edu.sg\/dd\/mdes\/integrated-design\/\">Integrated Design<\/a><\/li>\n<\/ul>\n<\/li>\n<li id=\"menu-item-17480\"><a aria-expanded=\"false\">Alumni<\/a>\n<ul>\n\t<li id=\"menu-item-16548\"><a href=\"https:\/\/cde.nus.edu.sg\/dd\/mdes\/alumni-2025\/\">2025<\/a><\/li>\n\t<li id=\"menu-item-17483\"><a href=\"https:\/\/cde.nus.edu.sg\/dd\/mdes\/alumni-2026\/\">2026<\/a><\/li>\n<\/ul>\n<\/li>\n<li id=\"menu-item-17861\"><a aria-expanded=\"false\" href=\"https:\/\/cde.nus.edu.sg\/dd\/mdes\/postgraduate-showcase\/\">Postgraduate Showcase<\/a>\n<ul>\n\t<li id=\"menu-item-17860\"><a href=\"https:\/\/cde.nus.edu.sg\/dd\/mdes\/postgraduate-showcase\/\">AY 2025\/2026<\/a><\/li>\n<\/ul>\n<\/li>\n<li id=\"menu-item-16846\"><a aria-expanded=\"false\">Student Life<\/a>\n<ul>\n\t<li id=\"menu-item-16845\"><a href=\"https:\/\/cde.nus.edu.sg\/dd\/mdes\/conferences\/\">Conferences<\/a><\/li>\n\t<li id=\"menu-item-16917\"><a href=\"https:\/\/cde.nus.edu.sg\/dd\/mdes\/awards\/\">Awards<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\t\nMenu\t\t\t\n\t\t\t\t \t\t\t\t\t\t<ul id=\"menu-masters-menu-1\"><li id=\"menu-item-16242\"><a href=\"https:\/\/cde.nus.edu.sg\/dd\/wp-content\/uploads\/sites\/27\/2026\/08\/2026_MDesBrochure3.pdf\">Brochure<\/a><\/li>\n<li id=\"menu-item-15655\"><a aria-expanded=\"false\" href=\"https:\/\/cde.nus.edu.sg\/dd\/mdes\/admissions-requirements\/\">Admissions Requirements<\/a>\n<ul>\n\t<li id=\"menu-item-16048\"><a href=\"https:\/\/cde.nus.edu.sg\/dd\/mdes\/fees-and-financial-information\/\">Fees &amp; Financial Information<\/a><\/li>\n<\/ul>\n<\/li>\n<li id=\"menu-item-15180\"><a aria-expanded=\"false\" href=\"https:\/\/cde.nus.edu.sg\/dd\/mdes\/programme-structure\/\">Programme Structure<\/a>\n<ul>\n\t<li id=\"menu-item-16114\"><a href=\"https:\/\/cde.nus.edu.sg\/dd\/mdes\/programme-structure\/integrated-design-studios\/\">Integrated Design Studios<\/a><\/li>\n\t<li id=\"menu-item-16113\"><a href=\"https:\/\/cde.nus.edu.sg\/dd\/mdes\/programme-structure\/theory-and-method\/\">Theory and Method<\/a><\/li>\n\t<li id=\"menu-item-16112\"><a href=\"https:\/\/cde.nus.edu.sg\/dd\/mdes\/programme-structure\/unrestricted-electives\/\">Unrestricted Electives<\/a><\/li>\n\t<li id=\"menu-item-16707\"><a href=\"https:\/\/cde.nus.edu.sg\/dd\/mdes\/programme-archives\/\">Programme Archives<\/a><\/li>\n<\/ul>\n<\/li>\n<li id=\"menu-item-16481\"><a aria-expanded=\"false\">Graduate Certificate<\/a>\n<ul>\n\t<li id=\"menu-item-16484\"><a href=\"https:\/\/cde.nus.edu.sg\/dd\/mdes\/design-leadership\/\">Design Leadership<\/a><\/li>\n\t<li id=\"menu-item-16482\"><a href=\"https:\/\/cde.nus.edu.sg\/dd\/mdes\/design-discovery-emerging-topics\/\">Design Discovery &amp; Emerging Topics<\/a><\/li>\n\t<li id=\"menu-item-16483\"><a href=\"https:\/\/cde.nus.edu.sg\/dd\/mdes\/integrated-design\/\">Integrated Design<\/a><\/li>\n<\/ul>\n<\/li>\n<li id=\"menu-item-17480\"><a aria-expanded=\"false\">Alumni<\/a>\n<ul>\n\t<li id=\"menu-item-16548\"><a href=\"https:\/\/cde.nus.edu.sg\/dd\/mdes\/alumni-2025\/\">2025<\/a><\/li>\n\t<li id=\"menu-item-17483\"><a href=\"https:\/\/cde.nus.edu.sg\/dd\/mdes\/alumni-2026\/\">2026<\/a><\/li>\n<\/ul>\n<\/li>\n<li id=\"menu-item-17861\"><a aria-expanded=\"false\" href=\"https:\/\/cde.nus.edu.sg\/dd\/mdes\/postgraduate-showcase\/\">Postgraduate Showcase<\/a>\n<ul>\n\t<li id=\"menu-item-17860\"><a href=\"https:\/\/cde.nus.edu.sg\/dd\/mdes\/postgraduate-showcase\/\">AY 2025\/2026<\/a><\/li>\n<\/ul>\n<\/li>\n<li id=\"menu-item-16846\"><a aria-expanded=\"false\">Student Life<\/a>\n<ul>\n\t<li id=\"menu-item-16845\"><a href=\"https:\/\/cde.nus.edu.sg\/dd\/mdes\/conferences\/\">Conferences<\/a><\/li>\n\t<li id=\"menu-item-16917\"><a href=\"https:\/\/cde.nus.edu.sg\/dd\/mdes\/awards\/\">Awards<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\t\t\t\t\n\t\t\t<a href=\"https:\/\/gradapp.nus.edu.sg\/portal\/app_manage\" target=\"_blank\" rel=\"noopener\">Apply(opens in new tab)<\/a><h2>\n\t\t\tIndustry Partner: Carousell\t<\/h2>\n\t<b>Project Name:<\/b> Secondhand As First Choice. \n<b>Challenge Statement:<\/b> How might we make secondhand the first choice?\u00a0 \n<strong>Supervised by:<\/strong> Karin Aue and John Chan (Chemistry)\nCarousell, Southeast Asia&#8217;s leading multi-category classifieds and recommerce marketplace, has reshaped how Singaporeans think about ownership, value, and convenience through secondhand and new goods. Yet cultural habits, personal preferences, and misconceptions still prevent many from choosing pre-loved items first for everyday categories such as furniture, clothing, and household goods. \u00a0\n<p>This studio challenged students to reimagine secondhand as desirable, trusted, and relevant. Through interviews and observations, they explored local attitudes, emotional triggers, and behaviours across different ages, lifestyles, customer segments, and product categories. Students mapped end-to-end journeys beyond the app, identifying frictions in both digital and physical touchpoints from listing to handover.\u00a0\u00a0<\/p>\n<p>The resulting concepts used technology and existing consumer behaviours to build trust, joy, and seamlessness for all user types, including previously marginalised groups and overlooked product categories. Together, the projects point towards cultural shift &#8211; making secondhand first choice.\u00a0<\/p>\n<p>&nbsp;<\/p>\n\t<h3><b><u>Repair To Resell<\/u><\/b><\/h3>\n\t<p><strong>Designers:<\/strong> Febri Nurhidayat, Lakshitha Poovannan and Liu Yixin<\/p>\n<figure>\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/cde.nus.edu.sg\/dd\/wp-content\/uploads\/sites\/27\/2026\/09\/repair.png\" alt=\"repair\" height=\"1612\" width=\"1132\" title=\"repair\" loading=\"lazy\" \/>\n\t<\/figure>\n\t\t\t\n\t<h3><b><u>Carousell ReReach<\/u><\/b><\/h3>\n\t<p><strong>Designers:<\/strong> Bhavika Malik, Rekha Mathew and Liu Mengdi<\/p>\n<figure>\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/cde.nus.edu.sg\/dd\/wp-content\/uploads\/sites\/27\/2026\/09\/Screenshot-2026-09-23-171029-1.png\" alt=\"Screenshot 2026-09-23 171029\" height=\"1586\" width=\"1131\" title=\"Screenshot 2026-09-23 171029\" loading=\"lazy\" \/>\n\t<\/figure>\n\t\t\t\n\t<h3><b><u>Collectibles Designer Toys<\/u><\/b><\/h3>\n\t<p><strong>Designers:<\/strong> Momo Zhang and Zheng Zhidan<\/p>\n<figure>\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/cde.nus.edu.sg\/dd\/wp-content\/uploads\/sites\/27\/2026\/09\/collatables.png\" alt=\"collatables\" height=\"1604\" width=\"1124\" title=\"collatables\" loading=\"lazy\" \/>\n\t<\/figure>\n\t\t\t\n<h3>\n\t\t\tAny admission enquiries? We&#8217;ll help you out.\t<\/h3>\n\n","protected":false},"excerpt":{"rendered":"<p>Masters of Design in Integrated Design (opens in new tab) Menu Brochure Admissions Requirements Fees &amp; Financial Information Programme Structure Integrated Design Studios Theory and Method Unrestricted Electives Programme Archives Graduate Certificate Design Leadership Design Discovery &amp; Emerging Topics Integrated Design Alumni 2025 2026 Postgraduate Showcase AY 2025\/2026 Student Life Conferences Awards Menu Brochure Admissions [&hellip;]<\/p>\n","protected":false},"author":388,"featured_media":0,"parent":17760,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"rs_blank_template":"","rs_page_bg_color":"","slide_template_v7":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-17830","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Industry Partner: Carousell - DD | Department of Design, NUS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cde.nus.edu.sg\/dd\/mdes\/postgraduate-showcase\/industry-partner-carousell\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Industry Partner: Carousell - DD | Department of Design, NUS\" \/>\n<meta property=\"og:description\" content=\"Masters of Design in Integrated Design (opens in new tab) Menu Brochure Admissions Requirements Fees &amp; 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