Promoting D.I.Y. helps Dulux establish a direct relationship with the end customers. By showing the different possibilities of dealing with paint through the Dulux application, it sparks off people’s creativity and thus encourage more painting. The designed application aims to cover the whole painting experience from visualizing colour selections before purchase, customizable wall patterns, paint colours matching system to tips on painting techniques.

The Dulux D.I.Y. application provides a wholesome painting experience before painting.

Colours of the image selected are projected on the wall for easy tracing, painting and personalization.

Colors can be visualised before purchase and painting tips are provided to users.