Art Direction for a ‘new’ experimental campaign for a particular Japanese lifestyle brand. This campaign includes a family of cat products designed coherently with the brand’s philosophies as well as material library. This concept originated from the brand’s readiness to respond to sociological needs, the discovery of Japan’s pet ownership statistics (12.09 million dogs and 12.46 million cats kept as pets in Japan in 2006) as well as the company’s lack of such a series of products.

Some of the pieces from this campaign include Ceramic Ware for pets, Pet Toys crafted out of wood, Hygienic Pet cushions that use a quick-dry weave, and an unobtrusive Kitty Litter Box.

Print / Assorted woods : oak, birch, pine / Hemp / Bone China / Enamelware / Polypropylene / Polyester / Cotton

Campaign Posters