Penny Favours are fortified sea-salts, of which a single pinch becomes a catalyst for social change. The proposed enterprise system combines the emergence of socially-driven businesses with an adaptation of the relatively new concept of micro-purchasing. The inspiration for this project stemmed from the mass public disregard of the purchasing power one-cent coins - how could we realign the spare change in our pockets to fit the yearning need for meaningful social change?

The value of one-cent is directly equated to one pinch of Penny Favours that has been fortified with essential vitamins and electrolytes by food technology. This single pinch is not only a tiny tasty addition to most, if not all, food cultures, but also provides important nourishment that is lacking in most developing regions. The full social impact of Penny Favours is realized in its micro-form of a pinch.

Video - Penny Favours