Due to the upcoming trends in the mens’ cosmetic industry, L’Oreal felt a need to provide cosmetic booths specially designed for men instead of selling mens’ cosmetics on booths that were essentially designed for females. Therefore, there was a need to create a cosmetic booth that was catered to men in terms of style and needs. Transflow embodies masculinity and is expressed through form, color and material choice. The schematic of Transflow emulates a convertible that represents men’s fascination with mechanics.

Transflow exudes a masculine feel and men are not apprehensive to approach it.

Products are displayed in a straightforward manner & booth closes neatly after use.