Untitled Series
designed by: Lim Si Ru

What is the cost of appreciating art? To spend a few hours, pay a few dollars or is it to own the piece of work purchased at a high price?

The monetary price of an original piece of artwork is not an absolute measure of its appreciated value. Brochures from visited galleries and museums in Paris were collected and packaged in envelopes tagged with appropriate costs and information on the exhibitions. These costs are intangible cost or entry fees, which a public would need to incur in order to view for appreciation of the art works. Art has always been exclusive in its packaging and in this work, the new packages reaches out to a different group of audience promoting and suggesting that art does not limit its audience.


Marketing art in packages to discuss and reach out to a new group of audience.


A close up view of the tag.