“An office is no longer just a space in the building, it is wherever work takes you to.” Identity is a collection of origami-inspired briefs for businessmen and creatives, designed to enhance and facilitate the mobile working experience in an urban environment. The sleek brief is also able to transform into a nifty portfolio with a single fold, perfect for professionals who wish to travel light.
The Internet of Things (IoT) is an emerging trend nowadays because of the convenience it can offer to the users: a seamless transition in their daily activities through connected devices. Being a product of IoT, buOy is designed with the same purpose in mind. buOy is equipped to aid in each aspect of the beach-going experience (from the planning to the beach trip itself), and through its ubiquitous presence, it aims to makes life a beach for the users.
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Guerlain’s story is above all one of legacy, the brand often draws inspiration from the brand’s history and heritage and bring forth their products with a contemporary twist. This is embodied in our team’s concept of Déjà vu; the design incorporates recurring vertical elements to create a sense of familiarity, and subtle play with contrast and opacity to bring about a sense of rediscovery.
Designed with Eunice Er
