The Powerhouse
The Powerhouse is a retail concept that was developed for Guerlain’s 190th anniversary pop-up space in Metro Paragon. The concept portrays Guerlain as an innovative factory and pays homage to the brand’s long tradition of experimentation. Traffic circulation is driven by the pipe system and floor graphics, which demarcate the makeup, fragrance and skincare zones. The pipes create the atmosphere of a dynamic facility that is always in motion while doubling up to function as stunning display stands.
Designed with Michelle Loh & Mignon Vieveen
In collaboration with Guerlain (Asia-Pacific)