Caitlin Foo
Caitlin is a firm believer that good design involves breaking the patterns of the world and a renewal of minds. She is unafraid to take a chance on silly ideas and nudge them closer to the intersection of logic and beauty.

caitfoo.yingli@gmail.com
behance.net/caricaiture
THESIS Spectation Nation
This series of artefacts is designed to galvanise a discussion of civic behaviour in Singapore. The products are presented in the form of a fictitious National Day Funpack, as a means of constructing a cautionary tale of the future of civic society in Singapore.
The Powerhouse
The Powerhouse is a retail concept that was developed for Guerlain’s 190th anniversary pop-up space in Metro Paragon. The concept portrays Guerlain as an innovative factory and pays homage to the brand’s long tradition of experimentation. Traffic circulation is driven by the pipe system and floor graphics, which demarcate the makeup, fragrance and skincare zones. The pipes create the atmosphere of a dynamic facility that is always in motion while doubling up to function as stunning display stands.

Designed with Michelle Loh & Mignon Vieveen

In collaboration with Guerlain (Asia-Pacific)
Flipside
Flipside is a bag that transforms into a sleeping mat. This design is a humble response to the seemingly invisible problem of homelessness in Singapore. The mat provides a hygienic solution for a community that uses scavenged cardboard to sleep on. Hidden pockets and adjustable straps protect their valuables against theft, the biggest vulnerability from sleeping on the streets. The bag was designed based on the principles of universal design, which is a school of thought that advocates inclusiveness and accessibility to good design.

Designed with Magdalene Huang
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