Être dans la lune
The historical French fragrance and beauty brand celebrates her 190th anniversary through this collaboration to envision a celebratory event in the form of a pop-up store. « Être dans la lune » is a uniquely French phrase that translates to “being in the moon”. It describes a sense of lightness like that of a dream. As such, drawing inspirations from the French culture and the company’s history, the event space was metaphorised to a garden party while incorporating a sense of elegance.
The round-a-bout circulation provides unique experiences at every turn, drawing parallels to the three-prong approach in the company’s offerings (fragrance, make up and skincare).
The concept was developed to be scalable and adaptable to different contexts, and a new space in accordance to the original concept was developed for a second location.
Designed with Jacelyn Lau and Marie Oglinier
In collaboration with Guerlain Asia-Pacific