NUS DID SHOW 2018

Cheng Jun Hoe

Jun Hoe has a keen interest in spatial and interaction design. He believes that the experience of a human space is greatly de ned by the intricacies of its design and embedded touchpoints. Moreover, he also believes that there is an ‘i’ in ‘designer’ — that is to say, design is an agent in which the designer’s individuality and character manifests itself.

chengjunhoe@live.com
behance.net/chengjunhoe

THESIS Gesture-based Devices of Tomorrow

Gestures are produced through the movement of our physical bodies, and are unique to human beings. Through the exploration of human gestures and their underlying intentions, a series of artefacts are produced, which discuss the relationship between gestures and devices.

Juxtapose

Juxtapose is a concept centered around spatial transparency and cosy alcoves. It was manufactured and chosen to represent L’Oréal Travel Retail in the Tax Free World Association (TFWA) Asia-Paci c exhibition in 2016, and will be subsequently reused for the years 2017 and 2018. Modular booths were designed with ease of construction and brand personalisation in mind. Windows provide dynamic perspectives and a sense of openness amidst the bustling crowds.

Designed with Lee Han Xi

In collaboration with L’Oréal Travel Retail Asia Pacific

Mischief

Mischief is the winning concept of a collaborative retail design platform between NUS and Guerlain. It is a celebration of Guerlain’s 190th anniversary since its inception. A myriad of vibrant colours decorates the space, and product testers are part of a curated, enticing consumer experience. Variances in structural thicknesses are also meticulously designed such that key visual elements are emphasised within a frame.

Designed with Zhang Hanwen

In collaboration with Guerlain (Asia-Pacific)