Le Cinéma
Le Cinéma is a mobile event concept in celebration of Guerlainís historic 190 year anniversary. The concept takes inspiration from movie sets, using various experiential points to narrate a story where the customer is the star. In an age where photo-documentation is an essential part of a personís daily life, Le CinÈma provides a photo-ready moment at every turn of the head, achieved through elegant framing proportions. The construction of the various structures are highly adaptable and transportable to allow for better mobility across different locations.
Designed with Emily Kim, Jennifer Lim
In collaboration with Guerlain Asia-Pacific