{"id":17930,"date":"2025-07-30T15:11:14","date_gmt":"2025-07-30T07:11:14","guid":{"rendered":"https:\/\/cde.nus.edu.sg\/edic\/?page_id=17930"},"modified":"2025-07-30T15:11:14","modified_gmt":"2025-07-30T07:11:14","slug":"cde5304","status":"publish","type":"page","link":"https:\/\/cde.nus.edu.sg\/edic\/msc\/modules\/cde5304\/","title":{"rendered":"CDE5304 Ideas to Market"},"content":{"rendered":"\r\n<h2>CDE5304 Ideas to Market<\/h2>\r\n<p><img loading=\"lazy\" decoding=\"async\" title=\"DSC06217\" src=\"https:\/\/cde.nus.edu.sg\/edic\/wp-content\/uploads\/sites\/37\/2024\/12\/DSC06217-scaled.jpg\" alt=\"DSC06217\" width=\"2560\" height=\"1710\" \/><\/p>\r\n<p>This course is created for students who are already working on a concept product\/solution in CDE5301 Major Design Project to enable them to explore commercialisation of their product\/solution. In this course, they will learn how to identify potential customers, discover unmet market needs, develop a scalable business model, and create a market launch plan for their product idea using the Adaptive Innovation framework. The final outcome will be a pitch of their product idea to relevant stakeholders including potential investors. This course therefore serves to empower students to make commercialisation decisions which are most relevant for innovation.<\/p>\r\n<p><strong>Quarter Offered<\/strong><br \/>January <strong>Prerequisites<\/strong><br \/>This course can only accommodate MSc EDI students.<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>CDE5304 Ideas to Market This course is created for students who are already working on a concept product\/solution in CDE5301 Major Design Project to enable them to explore commercialisation of their product\/solution. In this course, they will learn how to identify potential customers, discover unmet market needs, develop a scalable business model, and create a [&hellip;]<\/p>\n","protected":false},"author":321,"featured_media":0,"parent":13741,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-17930","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/cde.nus.edu.sg\/edic\/wp-json\/wp\/v2\/pages\/17930","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cde.nus.edu.sg\/edic\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/cde.nus.edu.sg\/edic\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/cde.nus.edu.sg\/edic\/wp-json\/wp\/v2\/users\/321"}],"replies":[{"embeddable":true,"href":"https:\/\/cde.nus.edu.sg\/edic\/wp-json\/wp\/v2\/comments?post=17930"}],"version-history":[{"count":3,"href":"https:\/\/cde.nus.edu.sg\/edic\/wp-json\/wp\/v2\/pages\/17930\/revisions"}],"predecessor-version":[{"id":18762,"href":"https:\/\/cde.nus.edu.sg\/edic\/wp-json\/wp\/v2\/pages\/17930\/revisions\/18762"}],"up":[{"embeddable":true,"href":"https:\/\/cde.nus.edu.sg\/edic\/wp-json\/wp\/v2\/pages\/13741"}],"wp:attachment":[{"href":"https:\/\/cde.nus.edu.sg\/edic\/wp-json\/wp\/v2\/media?parent=17930"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}