{"id":3283,"date":"2020-04-27T14:29:32","date_gmt":"2020-04-27T06:29:32","guid":{"rendered":"https:\/\/cde.nus.edu.sg\/idp\/?page_id=3283"},"modified":"2025-04-30T09:04:28","modified_gmt":"2025-04-30T01:04:28","slug":"eg2301","status":"publish","type":"page","link":"https:\/\/cde.nus.edu.sg\/edic\/idp\/modules\/eg2301\/","title":{"rendered":"CDE2301 Value Creation in Innovation"},"content":{"rendered":"\n<h2>\n\t\tCDE2301 Value Creation in Innovation\n\t<\/h2>\n\t<p>Formerly known as EG2301 Value Creation in Innovation \/ Case Studies in Innovation, this revamped course focuses on the viability of innovative product ideas, one of the three domains that make up the desirability-feasibility-viability innovation framework. Through a series of lecture classes, workshops, case studies, industry talks, and a major group project, students will learn several tools that help them to: (a) understand industry value chain and competitive strategies, (b) develop value propositions for their product ideas, (c) explore various business models, and (d) craft effective go-to-market approaches. Students with promising product ideas can pursue them for further development and prototyping in subsequent project courses.<\/p>\n<p>At the end of this course, students should be able to:<\/p>\n<ul>\n<li>Understand industry value chain and competitive rivalry within the industry.<\/li>\n<li>Propose new product ideas and develop value propositions for these products ideas.<\/li>\n<li>Explore viability of a product idea using the business model canvas.<\/li>\n<li>Understand and devise competitive strategies for a product idea.<\/li>\n<li>Understand go-to-market approaches and devise initial market launch plan for a product idea.<\/li>\n<li>Conduct secondary research using relevant literature to support a proposed product idea.<\/li>\n<\/ul>\n<p>Assessments in this course include individual class participation, personal reflection, a case analysis deck, and a group project in which students are expected to present a product idea that addresses its industry structure, value proposition, business plan, competitive strategy, and go-to-market strategies.<\/p>\n<p>Workload: 4 units<\/p>\n<h3>Course syllabus<\/h3>\n<ul>\n<li>Value Proposition Design<\/li>\n<li>Industry Structure and Competitive Strategies<\/li>\n<li>Business Model Canvas<\/li>\n<li>Beach Head Strategy and Diffusion of Innovation<\/li>\n<li>Go-to-Market Launch Strategy<\/li>\n<li>Pitching Innovation to Customers<\/li>\n<\/ul>\n\n","protected":false},"excerpt":{"rendered":"<p>CDE2301 Value Creation in Innovation Formerly known as EG2301 Value Creation in Innovation \/ Case Studies in Innovation, this revamped course focuses on the viability of innovative product ideas, one of the three domains that make up the desirability-feasibility-viability innovation framework. Through a series of lecture classes, workshops, case studies, industry talks, and a major [&hellip;]<\/p>\n","protected":false},"author":36,"featured_media":0,"parent":3233,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-3283","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/cde.nus.edu.sg\/edic\/wp-json\/wp\/v2\/pages\/3283","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cde.nus.edu.sg\/edic\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/cde.nus.edu.sg\/edic\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/cde.nus.edu.sg\/edic\/wp-json\/wp\/v2\/users\/36"}],"replies":[{"embeddable":true,"href":"https:\/\/cde.nus.edu.sg\/edic\/wp-json\/wp\/v2\/comments?post=3283"}],"version-history":[{"count":4,"href":"https:\/\/cde.nus.edu.sg\/edic\/wp-json\/wp\/v2\/pages\/3283\/revisions"}],"predecessor-version":[{"id":18436,"href":"https:\/\/cde.nus.edu.sg\/edic\/wp-json\/wp\/v2\/pages\/3283\/revisions\/18436"}],"up":[{"embeddable":true,"href":"https:\/\/cde.nus.edu.sg\/edic\/wp-json\/wp\/v2\/pages\/3233"}],"wp:attachment":[{"href":"https:\/\/cde.nus.edu.sg\/edic\/wp-json\/wp\/v2\/media?parent=3283"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}