Enabling future engineer leaders with industry relevant tools and skills, to evaluate and validate real-life market opportunities for leading technology companies
The next module run is Jan 2024. Find out more about the upcoming projects
Watch the recording of the Info-Session held on Dec 5th to find out more about the course and the company projects as well as to hear from past graduates.
Enterprises need to keep innovating to stay competitive. They need to look for applications and markets for existing technologies, or through the discovery and realization of new products/services for new markets. This course exposes students to the innovation process in large corporations.
Students will work in teams on an opportunity statement from a real company aiming to discover a new market for an existing technology or company competency. The objective is to evaluate and validate market opportunities in a particular technology/competency, find solutions and propose a viable business model for a validated market gap. Present a business development proposal that outlines a viable go-to-market strategy for the solution to the supporting company.
Students will learn how enterprises operate in their search, validation and selection of new areas of business. In addition, they will learn how to lead and manage various stakeholders involved in a corporate setting.
“Enterprise development puts you in the seat of a business developer as well as a business owner. Bringing ideas to fruition is an important skill, whether you are an employee or an entrepreneur. It is the right blend of hands on assignments and class lectures. You’ll learn collaboration, negotiation, presentation and execution skills in an intense but rewarding package. Highly recommended course!”
Rohit, Student, Class of AY2016
“I would tell them that they will be going into a module that will teach them both technical and soft skills. It will change their perspective of developing new products in a company. It will be a lot of workload but at the end of the day, it is worth the amount of lessons learnt through the module. At the end of the day, the more effort put in this module will mean more lessons learnt. So you get to decide how much you want to learn and ultimately, all these skills can be used in the future to provide you a higher advantage as compared to your peers.”
Sarah Sng, Class of AY2019
