A collection of thoughtful interventions that leverages on existing tangible media such as lounge invitation slips and boarding passes to enhance the intangible experience for premium passengers. Our solution captures moments with SIA that can be collected, shared and cherished; deepening the passenger-carrier relationship beyond the transactional nature.

Premium passengers are given invite slips with specially tailored messages recalling their shared memories with SIA.

Additionally, the redesigned boarding pass features a tab that peeks out for instant retrieval of flight information.