Responsible
Responsible design aims to drive social change to benefit society, regardless of its business use-case. These projects adopt a user-driven model to craft appropriate interventions, training their practitioners to be masters of empathy, observation, and innovation.
Experimental
Experimental design explores ideas or concepts through material inquiry — be it a physical, social, or digital material. These projects are concerned with the "what ifs," pushing the limits of the expression of a medium through a process of discovery. Practitioners in this category are relentless explorers, makers, and thinkers.
Commercial
Commercial design utilises design principles to create compelling products and services with a sustainable business case. These projects follow a profit-driven model to shape consumer behaviour, training their practitioners to be masters of industry, production, and designing products with high desirability.
Discursive
Discursive design focuses on the communication of ideas through objects in order to provoke ideological shifts. These projects challenge society's conventional understanding of products and services, training their practitioners to be master communicators, artisans and provocateurs.
