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The Dilemma of Pet Euthanasia : 

Dealing with the Responsibility

Designed by : Petrina Leow

Under the Supervision of Senior Lecturer Donn Koh. 

Considering euthanasia as an option for the end-of-life of a pet is not easy. This website guides pet owners to process their thoughts and responsibility through an empathetic voice. They are then empowered to have clarity to make the next steps of their journey.
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Using an empathetic voice, user’s feelings and struggles are validated from the unique perspective of their pet. The owner is gently nudged to see the decision-making as their own responsibility.
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Various ways to represent a pet, and suitable color schemes and fonts were explored and simplified.
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Previous and current pet owners were deeply moved and empowered to make their next action step.
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Petrina Leow

Petrina’s first question is always ‘Why does this matter?’, followed by ‘How I can help?’. A highly relational and perceptive human, she works out of a conviction that an empathetic life-centered perspective brings value to any project from start to finish.

Petrina is interested in User Experience Design, especially in the areas of Healthcare, Systems and Interior Spaces.

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