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ViVi : 

A Social Platform That Focuses on Highlighting Individuality to Engage With Like-Minded.

Designed by : Joel Loo

Under the Supervision of Associate Professor Song Kee Hong.

ViVi sets out to reshape the framework of the current social platform system by focusing on highlighting a person’s individuality as they track and define the things they like. Users are also able to invite like-minded people who share similar interests to connect even better in person through the Hangout feature.
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ViVi allows individuals to capture and define their interests as a new social media platform to learn and share about various experiences.
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ViVi transforms personal profiling into one that continuously grows and develops alongside one’s experience. Users can also reflect and learn more about themselves and people in the community.
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ViVi was strategically designed to incorporate features to make it more convenient and simple to use. Features such as Wishlist allow users to capture and define their interests using public posts they see without a need to spend their money or record their own media at all.
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Joel Loo

Joel believes in creating design innovations that integrates data and information systems. He enjoys discovering the way people behave and how they interact. Human-centered design has always been his core driver towards his career as a designer. He takes pride in designing layouts and simple user-interfaces to ease complex processes.

Joel's interests lie in Design Strategy, Information Architecture and UIUX.