NEO recognises individual efforts and creates collaboration among HDB residents to recycle. Using open data like the national recycling rate, this service encourages recycling behaviour by highlighting Singapore’s current state and providing instant feedback.

NEO consists of two parts: the e-ink board display to promote spatial interaction and the app to track and transmit data to the user’s phone via NFC.

The e-ink display board reflects the collected data of neighbourhood recycling rate against the national average rate to motivate residents.​​​​​​​​​​​​​

With the NEO app, this data is transmitted to the user’s phone via NFC to track the user's personal recycling habits too.

The interaction is tested with different users and aims to encourage people to come back to recycle once again.