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Chew : 

A New Spin on Reusable Straws

Designed by : Lim Jing Jie
Designed with :
Kevin Yeo, Tommy Cheong
Awards :
International Design Award - Gold in Design For Society / Design for Sustainability / Design for Environment 

Singapore Creator Awards - Merit Award (Lifestyle Product)
Keep your straw safe in your pocket as our case protects it from the elements and after you’ve had your fill, just rinse your straw and pop it into the case to spin it dry before pocketing it yet again for the journey ahead. We want CHEW to encourage you to go green while still retaining all the joy of straws you’ve used in the past.
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CHEW is designed with a silicone tip that protects your teeth from the cold metal.
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All of the elements of CHEW. 2-part straw, 4 different silicone tips and a hard matte plastic case.
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How CHEW is assembled in a single package.
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Going through many rounds of ideation, prototyping and variations. After considering, what would be the simplest wildest way to dry a straw, we arrived at a new spin on things. Taking this as a starting point we designed a straw and case which would offer a fun way to redesign reusable straws.

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Lim Jing Jie

Jing Jie believes in designing for sustainable business outcomes.

Jing Jie's interests lie in Marketing, Interaction Design and UIUX.