Hide & Seek :
Visual Merchandising Travel Retail System
Designed by : | Nurul Syazwani |
Designed with : |
Lum Jun Jie |
Collaborated with : |
Shiseido Travel Retail |
A modular travel retail system inspired by the cantilevers in architecture. The juxtaposition of opaque wall planes brings focus to the merchandise on display, treating them like art pieces whilst cancelling out background noise of a busy airport and the windows taps on the consumer’s curiosity, inviting one to take a peek.
Designed with the considerations towards airport limitations, this design offers easy customization suited for each brand.
The harmony between lightness and volume provides a unique and refreshing shopping experience, at each turn.