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Visual Merchandising Travel Retail System

Designed by : Nurul Syazwani
Designed with :
Lum Jun Jie
Collaborated with :
Shiseido Travel Retail
A modular travel retail system inspired by the cantilevers in architecture.  The juxtaposition of opaque wall planes brings focus to the merchandise on display, treating them like art pieces whilst cancelling out background noise of a busy airport and the windows taps on the consumer’s curiosity, inviting one to take a peek. 
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Designed with the considerations towards airport limitations, this design offers easy customization suited for each brand.
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The harmony between lightness and volume provides a unique and refreshing shopping experience, at each turn.
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Nurul Syazwani

Syazwani is an enthusiastic learner and likes to approach things with optimism. She is a people person and believes that design should both be enjoyed and improve everyday life, even the tiniest of detail.

Syazwani is interested in Interaction Design, Creative Marketing and UIUX.