BloomHero Image

Bloom : 

Reimagining our First Encounter with Scent

Designed by : Sen Fong Ling
Designed with :
Lew Jin Jie, Sascha Brouwer
Collaborated with :
International Flavours & Fragrances (IFF)
A reimagination of the perfume scent strip, enclosing a newly discovered scent as a gift for you to take home. Bloom encapsulates your first encounter with a fragrance, sealing the moment as you close it. Relive the memories of the fragrance anytime in the comforts of your own home.
Bloom Product Image 1
When the lid is removed, Bloom unravels, allowing the fragrance to blossom within the warmth of your fingers.

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Sen Fong Ling

Fong Ling believes that the beauty of design is in resonance — forming a connection with people through shared ideas and experiences. She enjoys creating designs with simple twists and exploring new mediums of craft in her free time.

Fong Ling’s interests lie in Product Design, Experience Design and Exploratory Design.