About DID


How can we innovate and create solutions centred around people and the world we live in?


Industrial Design—sometimes a puzzling name—has been that very discipline that teaches you exactly how to invent the next best idea for humanity.

We are a course that brings the most creative aspects of technology, engineering, artistry, and business entrepreneurship together. We align these aspects with a deep understanding of how people perceive, adopt, and use innovative solutions—and how the tangible and immaterial resources of this world can be put together to make these solutions happen. We strive to create new products, services, spaces, apps, user experiences, and businesses that people love.

The Division of Industrial Design is part of the College of Design and Engineering at the National University of Singapore.


If you are multi-curious, dabble in both the arts and tech, and consider yourself a mix of an artist, scientist, maker, communicator, engineer, inventor, researcher, technologist, and entrepreneur, have a look at this highly-challenging degree course.