Integrated Design Studios

Masters of Design in Integrated Design

Semester 1 and 2

Integrated Design Studio 1 and 2
8 units each (ID5001 and ID5002)
The Integrated Design Studio offers a unique hands-on learning experience. In collaboration with an industry partner, students will work in small, interdisciplinary teams to solve a variety of real-world, in-context problems. Students will be guided in partnership with faculty members with relevant industry experience and members of the industry partner’s design and leadership teams. Each semester is led by different instructors, bringing a range of perspectives to the students, focusing on project briefs from a range of domains.

Integrated Design Excellence Award

The Integrated Design Excellence Award aims to recognise each individual in the best-performing group demonstrating excellence and outstanding achievement in ID5001 Integrated Design Studio 1 and ID5002 Design Integrated Studio 2.

Semester 1

Studio Projects

Next-Gen Accessibility: Future-Ready Travel for Senior Travelers at Changi Airport

Carousell: Second Hand as First Choice

Semester 2

Studio Projects

Caring for Guests and the Planet : Bridging Sustainability & Luxury for Hyatt Hotels in Singapore

Design for the unspoken

Guest Speakers

Topic: Redefining Luxury Through a Regenerative Lens

What does luxury mean in 2026, and who influences sustainable change within hotel organisations? This session brings together two perspectives essential to understanding how hotels actually transform: Andrew Cameron (Founder & CEO, Enzyme Consulting; former Global Sustainability Project Director, Accor Hotels) addresses operations, procurement, and supply chain systems, while Katherine Cameron (AHICE Advisory Board Member, former Project Director, EDG Interior Architecture + Design) brings expertise in strategic design, brand interpretation, and stakeholder alignment. Together, they guide students through how luxury is defined and delivered across lifestyle and full-service hotel brands, map the decision-makers who must align for change to happen, and demonstrate how to position value-creating regenerative outcomes within narratives that resonate with owners, operators, and guests. Hands-on exercises support mapping operations and finding opportunities for improvement at Hyatt's Andaz and Grand Hyatt brands through applied systems thinking.

Speakers' Profile

https://www.linkedin.com/in/andrewsecameron/

https://www.linkedin.com/in/katherinelccameron/

Topic: Beyond What Numbers Can Show: Understanding Human Perspectives through Qualitative Research in HCI

This lecture explores the value of qualitative research in Human Computer Interaction (HCI), particularly in contexts where human experiences, values, and ethical concerns cannot be fully captured through quantitative measures alone. While qualitative methods are often critiqued for their subjectivity and limited generalizability, they remain essential for understanding how people make sense of emerging technologies such as AI. Drawing on her own research experiences, this talk discusses key ethical considerations in conducting qualitative studies, including representation, interpretation, power relations, and responsibility toward participants. The lecture also reflects on how we might thoughtfully engage with qualitative data in today’s AI-driven research landscape, where human narratives increasingly coexist with large-scale computational analysis.

Speaker’s Profile

Sunok Lee is an Assistant Professor at Sogang University. Her research focuses on envisioning the future societal impacts of technology in creative ways to encourage a more positive coexistence between humans and technology. She aims to design technology more human-centered and empower users during human-computer interaction.

https://www.sunok-lee.com/

Workshops

Title: Ask Better Questions - Perfecting Qualitative Inquiry for Deeper Understanding and Enhanced Design Outcomes

In-depth user understanding is central to tackling a design task, and while User Empathy can also be achieved within the design research process, much can learnt from the world of Marketing Research/Consumer Insights as well to add another dimension of understanding, especially from a commercial perspective that looks as "users" as "consumers".

In this session, students will be brought through the principles of Qualitative Research, key aspects of what make up a great interview guide when talking to consumers ("respondents" in a study), and try their hand at drafting a guide to immerse themselves in the process and apply what they have learnt.

At the end of the session, students will understand how to incorporate Market Research methodologies within their Design practice, and have another tool to understand users in a more holistic manner.

Speaker’s Profile: Derek Goh is the founder of Deciphery, a Consumer Insights agency that utilises research methodologies to help client be more certain in their business decisions. He has more than 20 years of Market Research experience, specifically in the Qualitative space, and has worked across Asia for clients in industries as diverse as automotive to banking, education to media, and person technology to shipping. https://www.linkedin.com/in/derekdeciphery

Industry Collaborators