Song Kee Hong (Mr)

Deputy Head (Administration & Finance)

Associate Professor (Practice)

Division of Industrial Design

Research Interest

Kee Hong is a practicing educator at the Division of Industrial Design, National University of Singapore. His cross-disciplinary design experience is in creating Products, Services and Digital Interfaces with intuitive user experience. He brings over two decades of industry experience in both consulting and corporate design environments with HP, Ziba, Hi-P and Design Exchange.

He has worked with some of the world’s most notable organisations across diverse industries—from consumer electronics and FMCG to mission-critical domains in healthcare, industrial and security for government systems. His professional portfolio includes work for Apple, Intel, Sennheiser, Epson, P&G, Changi Airport Group, HP and WelchAllyn. 

As an educator, Kee Hong’s focus is on creating authentic learning experience that is aligned to market reality. He has initiated and led industry collaboration projects with Philips, Samsung, HP, DBS and also public sector organisations such as the Ministry of Manpower, Prime Minister’s Office and Govtech. 

He graduated with a BFA Industrial Design degree from the University of Kansas and won the prestigious Student Merit Award by the Industrial Designers Society of America.