The Division of Industrial Design (DID) is the first university-level department in Singapore to offer degree programmes in Industrial Design. The BA (Hons), MDes, MA and PhD (ID) are highly selective programmes, where students are taught a potent combination of design thinking and innovation methods, with a clever mix of artistic, humanistic, technological and business disciplines. Our graduates are enabled to take up highly valuable and versatile roles as creative designers, innovators, entrepreneurs, and leaders of change.

DID is where innovations are pushed to the next level. Our vision is to make life better through design; to equip students with interdisciplinary skills and thinking processes required to find unmet needs, as well as solve complex problems involved when creating viable new products, experiences, interfaces and environments. While based solidly on good functionality and form, our approach equips student designers to go beyond these basics of function and aesthetics, into the realm of extreme sensitivity towards human perception, behaviour, emotions, psychology, culture, and habits; so that the innovations from DID students are not just well-intended ideas to fix problems, but holistic solutions that people love to use, and businesses are eager to invest in.

Originally part of the Department of Architecture, our programme has built a stellar track record and gained independence in just 12 years. We are ranked 28th for the subject of art and design by QS World University Rankings by subject in 2021.

Come join us, and be part of history in the making!