In this rapidly transforming landscape, how can creative practitioners move beyond superficial uses of AI to fully integrate its potential? What lies ahead moving beyond image generation in ‘artificial’ designs? What does it mean to negotiate between human creativity and machine intelligence, and how can designers navigate the opportunities and disruptions posed by these tools? The roundtable brings together leading voices from a variety of design fields, including photography, industrial design, fashion, digital art, architecture, and landscape architecture, to critically examine the impact of generative AI from multiple viewpoints of the design profession.