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Move : 

A Data-Driven Mobile Application That Redefines Our Transportation Experience.

Designed by : Felicia Lee
Designed with :
Ng Ailing, Lee Zhiying, Chan Botter
Collaborated with :
GovTech Singapore
Move integrates data to improve the decision-making process of price-sensitive travellers.

It compares prices across private hire companies and locates nearby pick-up points offering cheaper rides. It also uses weather and traffic data to identify price fluctuations and users’ travel expenses to give insight into their travel habits.
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The app showcases data visualisation through its four key features. 
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Estimate the price of private hire cars using weather and traffic data.
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Paper wireframes to simulate the entire user journey for testing.

08_FeliciaLee_Formal.jpg profile image

Felicia Lee

Felicia believes that liken to life, designing is all about the learning process. She aspires to bring joy to people by weaving their needs into meaningful connections through her small creations. In her free time, she enjoys exploring the hidden parts of Singapore.

Felicia’s interest lies in Interaction Design, UIUX and Design Storytelling.