The onset of COVID-19 resulted in grounded flights and social distancing, which has prompted MICE events to shift online. In our envisioned future, trade shows are decentralised while allowing for cross-country networking and testing of products. Participants can now choose to attend events physically or remotely without losing out on the event experience.

Adopting a system level approach, we propose new ways of organising trade shows. 

The role of stakeholders evolve to accommodate the new normal.