This course is created for students who are already working on a concept product/solution in CDE5301 Major Design Project to enable them to explore commercialisation of their product/solution. In this course, they will learn how to identify potential customers, discover unmet market needs, develop a scalable business model, and create a market launch plan for their product idea using the Adaptive Innovation framework. The final outcome will be a pitch of their product idea to relevant stakeholders including potential investors. This course therefore serves to empower students to make commercialisation decisions which are most relevant for innovation.