Prude Shop for Prudes: The Retail Labyrinth

The manga illustrates the journey of a man into the world of prudish shopping. Products such as sex toys, cosplay items, and even fur coats are sold there. These are products which might embarrass the person buying them in public and cannot be fully examined/handled via online shopping. This idea is relevant as these products are legal and widely sold for private gratification but make for a queasy shopping experience.

The main idea is that this shop is hidden from the general public, and to enter the shop the user has to navigate via an app to the pop up store, and sneak in without anyone seeing him. Furthermore, locating the prudish store along Orchard Road helps the customer blend in with the crowd after he/she has purchased their products, granting them an anonymous shopping experience.