Magic Of A DropHero Image

Magic Of A Drop : 

Unlocking the Individuality of Each Scent

Designed by : Jonjoe Fong
Designed with :
Valerie Koh, Sheryl Ang
Collaborated with :
 International Flavors and Fragrances Inc (IFF)
As she visits each booth to collect a single drop of scent onto a blank tester leaf, the user uncovers a hidden signature of each perfume. By drawing focus on the magic within a single drop of perfume, the experience highlights its preciousness and individuality.
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The user is drawn into the booth, greeted with a glowing point from which she collects a drop of fragrance.
The drop spreads alcohol-based pigmented inks across the tester, revealing patterns unique to each fragrance.
Magic Of A Drop Product Image 2
A matching ceramic diffuser unique to each scent profile is gifted along with any perfume bottle purchase.

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Jonjoe Fong

Jonjoe enjoys challenging bored narratives and maximising the human experience. An avid social and experience designer, he especially finds meaning in responsible and inclusive design. With hope, empathy and patience, he aspires to make life a little more delightful for the people he cares about.

Jonjoe is an avid fan of Interaction Design, Experience Design and UIUX.