Integrated Design Studios AY24/25
Semester 1 and 2
Integrated Design Studio 1 and 2
8 units each (ID5001 and ID5002)
The Integrated Design Studio offers a unique hands-on learning experience. In collaboration with an industry partner, students will work in small, interdisciplinary teams to solve a variety of real-world, in-context problems. Students will be guided in partnership with faculty members with relevant industry experience and members of the industry partner’s design and leadership teams. Each semester is led by different instructors, bringing a range of perspectives to the students, focusing on project briefs from a range of domains.
Semester 2
Studio Projects
- Future Maternity Ward Experience at NUH
- Brownfields to Greengrounds - Sustainable Foodsystem in Singapore
Guest Speakers
Andrew Cameron
Founder & CEO, Enzyme Consulting | Regenerative Food Systems & Tourism Expert
Topic : Foundations of Sustainable Food Systems
In this talk, Andrew Cameron will explore the challenges and complexities of today’s global and local food systems. He will examine where our food comes from, why it matters, and the far-reaching impacts of our food choices on the planet and society. Andrew will also share valuable insights into alternative, regenerative, and localised approaches to food production, offering innovative solutions to sustainably feed communities or urban centres like Singapore.
Workshop
Susan Evans
Scholar, The Hong Kong Polytechnic University
Topic : Co-designing for innovative systems design in a circular economy to improve the wellbeing of human and non-human
Objectives —
- Introduce a circular economy framework to guide a design process to improve the wellbeing of people and the natural environment.
- Gain practical application experience of co-design for circular economy systems transformation
- Apply systems soft tools and design methods to co-design a real world intervention.
- Set metrics to measure for whole systems transformation across social, economic and natural environmental aspects
Professor Carolina Gill and Associate Professor Kelly Umstead
College of Design, North Carolina State University
Topic : Qualitative Research Analysis in Healthcare
Engaging workshop that provides a comprehensive framework for conducting qualitative and design research when collaborating with healthcare experts. Key topics include:
- Demonstration of approaches to conducting observational research.
- Systematic framework for analyzing data, including clustering data to uncover patterns and opportunities.
- Guidance on translating observational findings into actionable design solutions.
- Discussion of key research interventions and their implications for design practice.
This session will equip design students with practical tools and insights to effectively collaborate with healthcare professionals, applying qualitative research methodologies to real-world healthcare challenges.
Semester 1
Studio Projects
- Future Visitor Experiences
- Future of Travel
Guest Speakers
Esther Wong, Service Design Lead, Quality Service Management at Changi Airport Group
Topic : 7 Re-frames with Changi
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- Role of designers: Design as a skill, a mindset and a bridge to commercial goals
- User-centric approach: Qualifying customer satisfaction and adapting to global events
- Brand experience at Changi: Evolving signature experiences that reinforce the airport's reputation as a global hub in a garden city
Suyin Lee, Managing Director at Discova
Topic : Emerging Trends In Travel Experiences
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- Future travel trends
- Key traveller personas or archetypes
- Case studies of operational challenges and considerations across the tourism/travel industry supply chain (eg. working with suppliers etc.)
Meiny Prins, CEO of Greengrounds
Femke de Jonge, Owner/Strategy Director The Young
Andre Bouwman, Owner/Creative Director at The Young
Topic : From Brownfields to Greengrounds
Greengrounds transforms underutilised urban spaces into productive and sustainable food hubs, focusing on circular food systems by partnering with entrepreneurs, governments, and engineers. In Singapore, Greengrounds supports the ’30 by 30′ initiative, which aims to produce 30% of the nation’s food locally by 2030, despite only 1% of land being available for farming. This sharing session and discussion will delve into the Greengrounds brand, approach, team and Greengrounds' contribution to the sustainable agrifood masterplan in Lim Chu Kang, highlighting its role in addressing urban food security, sustainability, and wider community aspects.
Guest Critiques
Bryan Ng, Senior Designer at Samsonite
Ronald Tan, Senior 3D Designer at Samsonite
Adeline T., AVP — Experience Design at Mandai Wildlife Group
Workshops
Mr. Derek Goh
Topic : Qualitative Research Methods for Designers,
Conducting Focus Groups; Evaluating and Testing Concepts with User Groups
- Qualitative research methodologies: Comparative understanding and scenarios of application
- The Fundamentals of drafting up the discussion guide: Asking Right Questions Correctly
- Analysis techniques: How to avoid ‘boiling the ocean’.
Industry Collaborators
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