Integrated Design Studios
Semester 1 and 2
Integrated Design Studio 1 and 2
8 units each (ID5001 and ID5002)
The Integrated Design Studio offers a unique hands-on learning experience. In collaboration with an industry partner, students will work in small, interdisciplinary teams to solve a variety of real-world, in-context problems. Students will be guided in partnership with faculty members with relevant industry experience and members of the industry partner’s design and leadership teams. Each semester is led by different instructors, bringing a range of perspectives to the students, focusing on project briefs from a range of domains.
Semester 1
Studio Projects
- Future Visitor Experiences
- Future of Travel
Guest Speakers
Esther Wong, Service Design Lead, Quality Service Management at Changi Airport Group
Topic : 7 Re-frames with Changi
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- Role of designers: Design as a skill, a mindset and a bridge to commercial goals
- User-centric approach: Qualifying customer satisfaction and adapting to global events
- Brand experience at Changi: Evolving signature experiences that reinforce the airport's reputation as a global hub in a garden city
Suyin Lee, Managing Director at Discova
Topic : Emerging Trends In Travel Experiences
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- Future travel trends
- Key traveller personas or archetypes
- Case studies of operational challenges and considerations across the tourism/travel industry supply chain (eg. working with suppliers etc.)
Meiny Prins, CEO of Greengrounds
Femke de Jonge, Owner/Strategy Director The Young
Andre Bouwman, Owner/Creative Director at The Young
Topic : From Brownfields to Greengrounds
Greengrounds transforms underutilised urban spaces into productive and sustainable food hubs, focusing on circular food systems by partnering with entrepreneurs, governments, and engineers. In Singapore, Greengrounds supports the ’30 by 30′ initiative, which aims to produce 30% of the nation’s food locally by 2030, despite only 1% of land being available for farming. This sharing session and discussion will delve into the Greengrounds brand, approach, team and Greengrounds' contribution to the sustainable agrifood masterplan in Lim Chu Kang, highlighting its role in addressing urban food security, sustainability, and wider community aspects.
Guest Critiques
Bryan Ng, Senior Designer at Samsonite
Ronald Tan, Senior 3D Designer at Samsonite
Adeline T., AVP — Experience Design at Mandai Wildlife Group
Workshops
Mr. Derek Goh
Topic : Qualitative Research Methods for Designers,
Conducting Focus Groups; Evaluating and Testing Concepts with User Groups
- Qualitative research methodologies: Comparative understanding and scenarios of application
- The Fundamentals of drafting up the discussion guide: Asking Right Questions Correctly
- Analysis techniques: How to avoid ‘boiling the ocean’.