Masters of Design in Integrated Design

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Integrated Design Studios

Semester 1 and 2

Integrated Design Studio 1 and 2
8 units each (ID5001 and ID5002)
The Integrated Design Studio offers a unique hands-on learning experience. In collaboration with an industry partner, students will work in small, interdisciplinary teams to solve a variety of real-world, in-context problems. Students will be guided in partnership with faculty members with relevant industry experience and members of the industry partner’s design and leadership teams. Each semester is led by different instructors, bringing a range of perspectives to the students, focusing on project briefs from a range of domains.

Semester 1

Studio Projects

Next-Gen Accessibility: Future-Ready Travel for Senior Travelers at Changi Airport

 

Guest Speakers

Guest Critiques

Workshops

Title: Ask Better Questions - Perfecting Qualitative Inquiry for Deeper Understanding and Enhanced Design Outcomes
In-depth user understanding is central to tackling a design task, and while User Empathy can also be achieved within the design research process, much can learnt from the world of Marketing Research/Consumer Insights as well to add another dimension of understanding, especially from a commercial perspective that looks as "users" as "consumers".
In this session, students will be brought through the principles of Qualitative Research, key aspects of what make up a great interview guide when talking to consumers ("respondents" in a study), and try their hand at drafting a guide to immerse themselves in the process and apply what they have learnt.
At the end of the session, students will understand how to incorporate Market Research methodologies within  their Design practice, and have another tool to understand users in a more holistic manner.
Speaker’s Profile: Derek Goh is the founder of Deciphery, a Consumer Insights agency that utilises research methodologies to help client be more certain in their business decisions. He has more than 20 years of Market Research experience, specifically in the Qualitative space, and has worked across Asia for clients in industries as diverse as automotive to banking, education to media, and person technology to shipping. https://www.linkedin.com/in/derekdeciphery

Industry Collaborators

 

 

 

Past Industry Collaborators

 

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