Projects for Semester 1 AY2025/2026 starting in Aug 2025
Exciting projects in Semester 1. The following companies have confirmed their Participation
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- Dyson: Exploring new applications for Dyson’s Motor technology.
- Geek+: Explore new markets in all manners of logistics automation
- MediaTek: Exploring new markets and solutions for MediaTek EdgeAI
- Nusmetics: Exploring market opportunities for dissolving multi-microneedle particles in topical application (skincare, skin disease, pain management)
- PRISM+: Exploring Future Smart Home Products for PRISM+
- VEST: Explore Edge AI Market Opportunities and application for VEST (Venture Embedded Solution Technology)
Please run through the projects list and register your interest via this link: Selection of Projects.
Register and join us for IEL Info-Session on July 28th 2025 at 6.30 pm to find out more about the course and the company projects as well as to hear from past graduates
Exploring new application of Dyson’s Motor technology
Dyson’s mission is to engineer solutions to problems that others ignore. It began with one man and one stubborn idea – James Dyson, who persevered through 5,127 prototypes to solve the problem of clogged vacuum cleaner bags and the loss of suction. With it, he had invented the world’s first bagless vacuum cleaner with patented Cyclone technology that uses centrifugal force to separate dust and dirt from the airflow.
In 1999, Dyson engineers and scientists started working on new technology that would prove just as revolutionary as the first bagless vacuum. A motor so small and power dense that it could generate power never seen before in a cord-free vacuum. It would mean completely rethinking existing technology, and unlocking a whole new format of vacuum.
Dyson digital motor technology has greatly advanced since then; it now sits at the heart of many game-changing machines – the Dyson PencilVac, Fluffycones cleaner, the Dyson V11 Absolute cord-free vacuum cleaner, the Dyson Supersonic hair dryer, the Dyson Airwrap styler, and the Dyson Airblade hand dryer, to name a few. The small, light, and yet powerful Dyson motor has revolutionized the way people clean their homes, and care for their hair and their personal well-being.
Through this course, you will put your innovation and problem-solving muscles to the test. You will work in groups to tackle the opportunity statement, and explore new and innovative application for one of Dyson’s patented digital motors.
Opportunity sought:
Explore new and innovative application for one of Dyson’s patented digital motors.
Some of the questions that the team will be looking at are:
- What are the problems that could potentially be solved by applying this motor/technology?
- What are the potential market areas that this motor can be applied to?
- What are the further innovations or considerations needed to make it viable in these other areas?
- What are the potential business models?
- How will the technical and business viability be assessed and validated?
Dyson motors are generally used for vacuum cleaners, hand dryers and hair dryers. This study mainly focuses on the ASEAN market. Students will look at the customers’ habits, culture and potential spending. A home, personal or light industry application is preferred.
As part of the course experience, you will also be given access to Dyson engineers, who will be able to provide mentorship and give valuable feedback to validate your ideas.
More information:
Company representative:
Grace Liu, Engineering Manager,
Valery Chong, Senior Project Associate
This opportunity requires students to have a foundational understanding of Mechanical Engineering, Electrical Engineering, and Data Science to ensure the proposed project is feasible. Having some knowledge of Mechanical Engineering will enable students to explore practical ways to integrate the motor into a functional system. An understanding of Electrical Engineering will assist in effectively connecting and controlling the motor at specific speeds. Familiarity with Data Science will help students analyze market trends and inform design decisions using data-driven techniques.
We are looking for students who are self-motivated, innovative, and unafraid to take risks or learn from failure!
Explore new markets in all manners of logistics automation
Geekplus specializes in providing end-to-end robotic solutions in the area of warehouse logistics automation. Both hardware and software are self-developed in house and are proprietary to the company. We mainly deploy the use of Goods-to-Person automation solutions to help clients reduce labor costs by at least 3x. Picture the videos and images you may have seen online of the automated warehouses at Amazon or Alibaba, with numerous robots moving to transport parcels and goods autonomously; that is exactly what we do at Geek+.
Geekplus is a global leader in mobile robotics technologies, providing innovative solutions for order fulfillment. With over 770 industry leaders using our systems, we deliver flexible, reliable, and efficient automation for warehouses and supply chains. Founded in 2015, Geekplus has more than 950+ employees and offices worldwide, including the US, Germany, UK, Japan, South Korea, Mainland China, Hong Kong SAR, and Singapore.
Geekplus solutions are designed to provide a return on investment within a relatively short period and are engineered to integrate smoothly with current operations, enhancing productivity while cutting expenses. Trusted by brands like UPS, Adidas, and Walmart, Geekplus partners with industry giants like Microsoft and Intel to drive the next revolution in supply chain logistics.
For more information, please visit: https://www.geekplus.com/
Opportunity sought:
Logistics and supply chain is an industry that self encompasses companies hailing from many individual sectors – for example, handling consumable goods in the FMCG industry; electronic components in the manufacturing industry; vehicle spare parts in the automotive industry; and even luxury goods in the high fashion industry. Basically anyone who produces anything physical has a need for logistics solutions.
Geekplus is looking for new potential markets in untapped or underserved industries who may face similar pain points as our existing clients. Penetrating these new markets may or may not require new innovations or modifications to our existing product range, and this is always up for discussion. Geekplus is also open to new revenue model structure (eg. outright purchase vs leasing, etc.) Geekplus is looking to identify market opportunities in APAC , in particular ASEAN
Geekplus representatives will be available to provide feedback and validate ideas.
Company representatives:
Terence Chan , Senior Sales Manager
Isabelle Lim, Senior System Consultant
Recommended team composition:
Anyone interested in this area.
More information:
Exploring new markets and solutions for MediaTek EdgeAI
As the industry leader in developing high performance and power-efficient system-on-chip products, MediaTek is already bringing the benefits of our powerful, in-house designed AI processors into their diverse product ecosystem. MediaTek now ship over 2 billion chips in connected devices every year, many of which contain our AI processors, making us one of the world’s leading edge AI suppliers. With a broad market reach, you’ll find MediaTek AI technologies in devices at home, in education, in businesses, in mobile, and in vehicles.
The future of AI-enhanced devices is huge. Imagine using devices tailored perfectly to your needs and habits: a smartphone that keeps track of your health and orders you medicine before you get sick; a smart home that turns on the lights and heat just before you arrive; an autonomous car that drives you where you need to go, the moment you hop in. An innate intelligence that’s so fluid it brings a new level of user experience, and changes your world. That’s where Edge AI comes in.
The rapid evolution of AI-enhanced use cases is changing how devices are being created and used. This shift in demand, as well as the increasing capability of AI technologies, is motivating products to process AI-enhancements ‘at the edge’; in products at home, in vehicle or about person, rather than rely solely on Cloud-connected support.
Advantages of this edge-computing include real-time immediacy, data privacy and overall lower power consumption. For device makers, there’s also no need to roll out supporting Cloud infrastructure into every region a product is sold into, decreasing time to market.
Opportunity sought:
AI-enhancements ‘at the edge’ opens new application possibilities and hence new market segments. MediaTek is a key technology enabler for this and is looking for innovative business ideas, market strategies and business model, for this emerging technology.
The questions to address are:
- What are the new markets areas and needs for industries that this technology could address?
- How could these add further value to the organization? What would the product or solution look like?
- Who would be relevant industry partners?
- What further innovations, if any. would need to happen to make them viable in these new areas.
- What are the potential new business models?
MediaTek Representatives will be available to provide feedback and validate ideas.
Company representative:
Wong Sheng Jau, Senior Manager , Innovation Center
All who are interested in this area. Students can be from all disciplines
More information:
Explore market opportunities for Small Microfluidic Channels using Inkjet Technology in food, water treatment and healthcare
More than 90% drugs and actives have poor absorption into our body. Formulating effective skincare, healthcare and therapeutic products is often complex and requires overcoming significant biological and physicochemical barriers like skin, intestinal mucosal barrier. As a result, many promising drug candidates fail to reach clinical trial or viable treatment stages due to poor absorption and low bioavailability.
Nusmetics offer the simplest way to maximise drug absorption and efficacy using dissolving multi microneedle particles (dissolving microbee or softbee) in the form of powder or pre-mix liquid (primer) that can be easily used or mixed with almost any drug formulation including cream, serum, liquid, paste, gel, etc. as easy as mixing sugar into coffee to enhance active or drug absorption up to 10 times faster and 1000 times higher, unlocking full potential of existing and emerging skincare, haircare products, supplements, and therapeutics. Microbee is available in the form of an oil primer. It can simply be integrated with skin care products in two ways:
- Use the primer before applying any skincare or topical products for better absorption of skincare or topical actives
- Incorporate actives within the microbee or microbee primer for synergistic effects.
Fore more information visit https://www.nusmetics.com/products (Soft bee)
Opportunity sought:
Nusmetics is seeking to validate potential market opportunities for Softbee, a dissolving microbee made of 100% hyaluronic acid, in skin care, skin disease and pain management applications. We aim to explore the efficacy and adaptability of Softbee in treating various skin conditions and disorders, assessing both its therapeutic benefits and market demand. We need to identify key areas where softbee can make a significant impact in dermatological treatments, ultimately improving patient outcomes.
Some of the questions that the team will be looking at are:
- What are the new trends, needs and pain points of the topical treatments in skin care, skin disease and pain management including its market size, growth potential, trends, and challenges? What are the potential activities with high pain points in administration of skin product?
- What are the regulatory hurdles and how could they be addressed ?
- Which skin care applications or skin diseases can be a potential target where softbee can be most beneficial?
- Who are the potential customers and channels? Do consider beauty salons, dermal treatment centres, biotech and pharma companies.
- What are the potential business models and markets?
- Who would be relevant industry partners and alliances?
Nusmetics representative will be available to provide feedback and validate ideas.
Company representatives:
Himanshu Kathuria, Director, CTO & Co-Founder
Recommended team composition:
Anyone interested in this area. The ideal team should include individuals with science or engineering backgrounds. Cross-disciplinary skills are ideal
More information:
Exploring Future Smart Home Products for PRISM+
PRISM+ is Singapore’s fastest-growing consumer electronics brand, known as the country’s #1 TV and Monitor brand. Recently, PRISM+ has expanded its product line to include its own Smart Air Conditioner System, Smart Ceiling Fan, Smart Air Purifier, and Refrigerators. All devices can be controlled with our Prism Connect Smart App. With a reputation for delivering wallet-friendly products that are packed with features and backed by award-winning customer service, PRISM+ continues to define the future of smart home technology. https://prismplus.sg/
Opportunity sought:
PRISM+ is looking to identify and develop new smart home products that align with emerging market trends and customer needs for ASEAN. The project aims to explore potential smart home products that can be introduced to enhance the smart living experience and maintain PRISM+’s position as a leading consumer electronics brand.
The questions to address are:
- What are the emerging trends and opportunities in the smart home market? What are the pain points or needs of current smart home product users?
- What features and functionalities do customers look for in smart home products?
- What are the gaps and needs of the market that PRISM+ can fill with innovative products?
- What technological advancements can be incorporated into these products to make them stand out in the market?
- How can PRISM+ ensure the integration and compatibility of new products with its existing smart home ecosystem?
- What are the potential business models?
PRISM+ representatives will be available to provide feedback and validate ideas.
Company representative:
Adhiraj Mahajan, Product and Engineering Manager
The ideal team should include individuals with knowledge or interest in the smart home industry. Students can be from all disciplines
More information:
Explore Edge AI Market Opportunities and application for VEST (Venture Embedded Solution Technology)
APC-VEST a wholly owned subsidiary of Venture Corporation. Venture is a trusted partner for many Fortune 500 corporations and leading technology companies. Established in 1989, Venture is a leading global provider of technology services, products and solutions with capabilities spanning R&D, product and process engineering, manufacturing and supply chain management across various technology domains.
APC-VEST designs & manufactures embedded modules for end customers in consumer or industrial sectors. It provides the ability to sense, analyze, compute and display relevant information including communication. APC-VEST is in an industry that is highly competitive and has to keep up with latest technology trends. More information is available on the following website (www.apc-vest.com)
Edge Computing, empowered by Artificial Intelligence (AI) and Generative AI, is rapidly emerging as a transformative technology. This growth is driven by the increasing integration of AI into everyday applications, advancements in edge device performance, and the digital transformation of traditional industrial systems. As industries shift toward intelligent, connected ecosystems, Edge AI is becoming a cornerstone of innovation—enabling real-time decision-making, enhancing efficiency, and unlocking new possibilities.
Opportunity sought:
APC-VEST: From Hardware to Intelligent Solutions
We are transitioning from hardware provider to an integrated solutions partner, combining advanced hardware, AI-powered software, and expert consulting to drive customer success and sustainable growth.
Why It Matters
- Revenue Growth: New high-value offerings and recurring revenue streams
- Customer Value: Turnkey AI solutions with seamless integration
- Competitive Edge: End-to-end systems that evolve with client needs
VEST Advantages
✓ Smarter Solutions: Embedded AI delivers continuous optimization
✓ Easier Adoption: Modular platforms minimize disruption
✓ Stronger Partnerships: Co-innovation creates lasting value
This strategic shift positions APC-VEST as the innovation partner of choice for businesses transforming through technology.
Some of the questions that the team will be looking at are:
What are the emerging trends and opportunities for Edge Generative AI application. Are there potential opportunities in the market for Edge Generative AI product that can be used to solve a real-life problem?
- State the problem statement and how Edge Generative AI solution can solve the problem.
- What impact will this solution bring to the greater users or market
- Potentially how to turn this solution into a product and what will be the business models
VEST Representatives will be available to provide feedback and validate ideas.
Company representatives:
Oei Raymond
Director, R&D Advanced Product Corporation Pte Ltd
VEST, a subsidiary of Venture Corporation
Recommended team composition:
The ideal team should be a cross-discipline team with interest in technical and business. Students can be from all disciplines
More information:
View VEST Product Showcase to find out what does APC-VEST offers: https://www.youtube.com/watch?v=vyT-MjQqGfw