Projects for Semester 1 AY2024/2025
Look out for exciting projects in Semester 1. The following companies have confirmed their Participation
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- MediaTek:Exploring new markets and solutions for MediaTek EdgeAI
- NEC: Exploring opportunities to build a more sustainable, smart, safe and secure city with AI empowered cybersecurity solutions
- PRISM+: Exploring Future Smart Home Products
- TÜV SÜD : Exploring market opportunities and applications for Trustworthy Sensor Data-as-a-Service to build a safer, smarter, and greener city
- VEST (Venture Corp): Explore Market Opportunities and application for VEST (Venture Embedded Solution Technology)
Please run through the projects list and register your interest via this link: Selection of Projects
Sign up for the IEL Info-Session on July 19th at 6.30 pm to find out more about the course and the company projects as well as to hear from past graduates
Exploring new markets and solutions for MediaTek EdgeAI .
As the industry leader in developing high performance and power-efficient system-on-chip products, MediaTek is already bringing the benefits of our powerful, in-house designed AI processors into their diverse product ecosystem. MediaTek now ship over 2 billion chips in connected devices every year, many of which contain our AI processors, making us one of the world’s leading edge AI suppliers. With a broad market reach, you’ll find MediaTek AI technologies in devices at home, in education, in businesses, in mobile, and in vehicles.
The future of AI-enhanced devices is huge. Imagine using devices tailored perfectly to your needs and habits: a smartphone that keeps track of your health and orders you medicine before you get sick; a smart home that turns on the lights and heat just before you arrive; an autonomous car that drives you where you need to go, the moment you hop in. An innate intelligence that’s so fluid it brings a new level of user experience, and changes your world. That’s where Edge AI comes in.
The rapid evolution of AI-enhanced use cases is changing how devices are being created and used. This shift in demand, as well as the increasing capability of AI technologies, is motivating products to process AI-enhancements ‘at the edge’; in products at home, in vehicle or about person, rather than rely solely on Cloud-connected support.
Advantages of this edge-computing include real-time immediacy, data privacy and overall lower power consumption. For device makers, there’s also no need to roll out supporting Cloud infrastructure into every region a product is sold into, decreasing time to market.
Opportunity sought:
AI-enhancements ‘at the edge’ opens new application possibilities and hence new market segments. MediaTek is a key technology enabler for this and is looking for innovative business ideas, market strategies and business model, for this emerging technology.
The questions to address are:
- What are the new markets areas and needs for industries that this technology could address?
- How could these add further value to the organization? What would the product or solution look like?
- Who would be relevant industry partners?
- What further innovations, if any. would need to happen to make them viable in these new areas.
- What are the potential new business models?
MediaTek Representatives will be available to provide feedback and validate ideas.
Company representatives:
Wong Sheng Jau, Senior Manager , Innovation Center
Recommended team composition:
All who are interested in this area. Students can be from all disciplines
More information:
How might we uncover new market opportunities with solutions to build a more sustainable, smart, safe and secure city with AI empowered cybersecurity solutions?
NEC Asia Pacific is the regional headquarters for NEC Corporation (HQ: Japan) in the Asia Pacific region (South and Southeast Asia).
As a leading information and communications technology provider, NEC Asia Pacific provide innovative solutions through AI, analytics, data, digital services, enterprise infrastructure and managed services to promote safety, security and enhance the quality of life for individuals and the community. Technological advancements, dedicated to privacy and ethical usage, solidify trust among businesses and citizens.
Together with NEC research laboratories, NEC Asia Pacific provides cutting-edge public safety, cybersecurity technologies and enterprise solutions to enable smart and sustainable cities, with a vision to create a brighter future.
Cyber security threats are prevalent in a connected world. With an ever-evolving threat landscape from multiple attack vectors, organizations need constant vigilance on the security defense of their systems and networks.
NEC Asia Pacific offers a managed service to manage the cyber security needs of organizations, protecting mission critical operations with a strong security fortress. These aim to strengthen an organization’s security posture and sieve out potential threats before it becomes damaging to the business.
Opportunity sought:
NEC is looking for new innovative market opportunities using AI empowered by deep learning and how they can be applied to cybersecurity opportunities in Asia Pacific and worldwide to help businesses participate and profit in making cities smart, safe and secure.
Some questions that the team will be looking at are:
- What are the areas that NEC’s As-a-Service empowered by deep learning can have an impact on the cybersecurity marketplace?
- Who could be the potential customers?
- What would the solution look like?
- How could it add further value to the organization?
- What further innovations need to happen to make them viable in these new areas.
- What are the potential business models?
NEC representatives will be available to provide feedback and validate ideas.
Company representative:
Walter Lee, Head/Snr Director, Regional Strategy and Planning
Recommended team composition:
All who are interested in this area. Students can be from all disciplines.
More information:
- NEC Cybersecurity Services Case Study video: https://www.nec.com/en/global/onlinetv/en/kajima.html?nid=gltop202404
- NEC cybersecurity portfolio: https://sg.nec.com/en_SG/solutions/managed-services/cyber-security.html
- NEC AI Solutions: https://www.nec.com/en/global/solutions/ai/
- NEC Managed Services: https://sg.nec.com/en_SG/pdf/brochures/managed_services/Workplace-Anywhere-web.pdf
Exploring Future Smart Home Products for PRISM+
PRISM+ is Singapore’s fastest-growing consumer electronics brand, known as the country’s #1 TV and Monitor brand. Recently, PRISM+ has expanded its product line to include its own Smart Air Conditioner System, Smart Ceiling Fan, Smart Air Purifier, and Refrigerators. All devices can be controlled with our Prism Connect Smart App. With a reputation for delivering wallet-friendly products that are packed with features and backed by award-winning customer service, PRISM+ continues to define the future of smart home technology. https://prismplus.sg/
Opportunity sought:
PRISM+ is looking to identify and develop new smart home products that align with emerging market trends and customer needs for ASEAN. The project aims to explore potential smart home products that can be introduced to enhance the smart living experience and maintain PRISM+’s position as a leading consumer electronics brand.
The questions to address are:
- What are the emerging trends and opportunities in the smart home market? What are the pain points or needs of current smart home product users?
- What features and functionalities do customers look for in smart home products?
- What are the gaps and needs of the market that PRISM+ can fill with innovative products?
- What technological advancements can be incorporated into these products to make them stand out in the market?
- How can PRISM+ ensure the integration and compatibility of new products with its existing smart home ecosystem?
- What are the potential business models?
PRISM+ representatives will be available to provide feedback and validate ideas.
Company representative:
Adhiraj Mahajan, Product and Engineering Manager
The ideal team should include individuals with knowledge or interest in the smart home industry. Students can be from all disciplines
More information:
Exploring market opportunities and applications for Trustworthy Sensor Data-as-a-Service to build a safer, smarter, and greener city
Founded in 1866, the founders of TÜV SÜD had a bold vision to reduce the impact of technological risks and protect people, assets and the environment. More than 150 years on, sustainability and safety continue to be the backbone of their mission and services.
TÜV SÜD aim is to inspire trust in technology, enabling progress by managing technology-related risks and facilitating change. This commitment is embodied in our claim “Add value. Inspire trust.” They work progressively towards being the trusted partner of choice for safety, security and sustainability solutions, adding tangible value to our clients globally. As we look towards the future, TÜV SÜD believes that sustainability and digitalisation will continue to shape the narrative of commerce and society.
TÜV SÜD’s Trustworthy Sensor Data-as-a-Service is committed to help your organisation to be cost-efficient in running sensor networks while also ensuring that your sensors are properly working within your system. Whether it’s robotics, AGVs, Internet of Things (IoT), Building Management System (BMS), or other smart systems, we’ll keep your sensors properly calibrated and ensure high-fidelity sensor data for your operational safety and process reliability. Moreover, you can review the comprehensive reports and real-time notifications about the system’s health that will be sent consistently.
Opportunity sought:
TÜV SÜD is looking to identify market opportunities for its Trustworthy Sensor Data-as-a-Service in Singapore and South-East Asia.
The questions to address are:
- Identify where are the existing industry needs for this technology and their pain-points/challenges?
- Identify who are the relevant industry partners or government agencies to proliferate this service?
- What are the potential new business models?
TÜV SÜD Representatives will be available to provide feedback and validate ideas.
Company representatives:
Tay Wei Rong, Terence. Vice President, Smart Inspection / Digital Service
Recommended team composition:
All who are interested in this area. Students can be from all disciplines
More information:
Explore Market Opportunities and application for VEST (Venture Embedded Solution Technology)
APC-VEST a wholly owned subsidiary of Venture Corporation. Venture is a trusted partner for many Fortune 500 corporations and leading technology companies. Established in 1989, Venture is a leading global provider of technology services, products and solutions with capabilities spanning R&D, product and process engineering, manufacturing and supply chain management across various technology domains.
APC-VEST designs & manufactures embedded modules for end customers in consumer or industrial sectors. It provides the ability to sense, analyze, compute and display relevant information including communication. APC-VEST is in an industry that is highly competitive and has to keep up with latest technology trends. More information is available on the following website (www.apc-vest.com) Embedded Computing or Systems will grow between 6-9% CAGR in the next decade. This growth projection is attributed to emerging trends of Edge AI, IOT and device performance improvement with digital technology. Traditional industrial products are being transformed by adoption of digital technology, making legacy products smart in the next generation. With the demand for intelligent and connected devices as well as for industrial machines, new applications are developed. Industry 4.0 is one good example of technology revolution improving efficiency and shaping new practices. Others being IOT, Edge Computing and AI are shaping how companies respond to these opportunities and challenges.
Opportunity sought:
VEST want to exceed Embedded Solutions industry growth rate by addressing customer needs with innovative solutions. It is important to select the right sector and develop unique solutions that helps VEST differentiate from competitors. VEST is looking help define / recommend the direction for APC-VEST to be successful in addressing the opportunities
Some of the questions that the team will be looking at are:
- What are the emerging trends and opportunities for embedded solutions?
- What are the gaps and opportunities in the market that VEST could potentially be used?
- What would the solution look like? What further innovations need to happen to make them viable in these new areas.
- What are the potential business models?
VEST Representatives will be available to provide feedback and validate ideas.
Company representatives:
Oei Raymond, Director, R&D
Recommended team composition:
The ideal team should be a cross-discipline team with interest in technical and business. Students can be from all disciplines
More information:
- VEST Edge-to-intelligent (E2I) https://www.youtube.com/watch?v=0yCDzKzY6Yk (2 min)
- VEST Connect360: https://www.youtube.com/watch?v=HJcuO028-A8 (2 min)
- VEST DevKit: https://www.youtube.com/watch?v=Xk-wlgrqqzo (3:44 min)