Experience the tech start-up process and step up as a leader!
TechLaunch is a unique experiential module in which students develop skills in identifying and capturing value from technological innovation. Students work in cross-disciplinary teams of graduate students and spend much of their time talking to customers & partners in search of the right market and the right business model that can leverage the uniqueness of a technology.
Each team is assigned a patented technology with the potential for commercialisation selected from NUS R&D, A*STAR, or local enterprises. In teams, students will learn together to validate a market application and business plan, through primary research, ensuring that it satisfies the criteria of Customer Desirability, Technology Feasibility and Business Viability.
Students will learn how to differentiate and validate a business idea from a business opportunity. They will experience the typical creative and unstructured start-up process that will challenge and develop their innovation and leadership skills.
“…always keep the link between research and its potential practical application in mind. By converting research findings into commercial products, your work will not only benefit more people, but also benefit your research itself by allowing you to see the big picture clearly. When you know you are helping people through your everyday work, it gives a strong motivation for you to move forward with all the strength you have.”
Li Liang, Student, 2012
