Graduating Batch 2013

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All Right Reserved

Projects

01 Lullabye

Being away from your children is never an easy task. Lullabye seeks to rekindle the bond between transnational mothers and their children back home through a pair of complementary audio devices.

The system includes a portable recording device for the mother to record audio files that will be streamed to a corresponding pillow carried by her child. An affordable solution for mothers from developing countries working abroad, away from their children, Lullabye provides them with the luxury of experiencing precious moments of bedtime storytelling and sing-along, together yet apart.

With Lullabye, children of transnational mothers will finally be able to receive the care and concern that all children deserve.

02 Nouvelle

Inspired by the chapters of a book, Nouvelle is made up of totems that are used for sales, storage and displays.

Designed to ease setting up and closing, the glass panels that slide along the rim of the retail space are also used for advertisements and can be flipped out to become dividers, creating semi-private spaces for customers to experience the products.

At night, these glass panels allow light to flow out, drawing passers-by in like jewellery store window displays.

Designed with Benjamin Xue and Sarah Mokhtar
In collaboration with L'Oreal Scental

03 Flele

Flele is a customizable magazine rack designed entirely out of corrugated cardboard. It gives users the freedom and opportunity to express themselves, by simple folding and slotting of the pieces of cardboard in different directions. The flexibility of the material, corrugated cardboard, allows one to develop numerous organic shapes with the magazine rack. Flele is not only fully functional, being able to hold magazines of all different sizes; it also acts as decor in one’s home.

Designed with Sheng Yang and Ivan Tan

Zara Salahuddin
zarasalahuddin@gmail.com